Right…The Callaway turnaround has been super dramatic. Brewer riding into Callaway HQ on a white stallion…one that for the purposes of the point I’m trying to make, is a really strong swimmer…you know…for a horse, because the horse had to swim to the sinking ship. Mere moments before the mast slipped beneath the waves for eternity, Chip Brewer arrived from Adams to save the day.Īt the risk of mixing my metaphors, while it probably wasn’t the case in reality, the movie version of the Callaway story will almost certainly show Mr. Let’s go with Flight the Valkyries or something like that. The products were garbage (they weren’t), the marketing was worse (it really was) golfers were turning their noses up at the brand at an alarming rate (true story).Ĭallaway was teetering on the precipice of irrelevance, and nearly all hope for salvation was lost. Nearly every Callaway story of 2013 that can be told has already been told.
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